Scalling globally isn’t just execution.

It’s strategic transformation

International growth is not about translating your UI or hiring a regional sales team.


It’s about whether your strategy, product, and organization can adapt, without breaking what’s already working.

There’s no one-size-fits-all framework for going global and no guarantee of success

But there are proven ways to de-risk it.

Recurring challenges in teams going global

Everyone’s moving fast, just not in the same direction.
We have localized the product, but there is still no traction
Cross-functional collaboration just isn’t happening
“Our Product and Engineering teams are working hard but we can’t see real progress.”
Our product already feels like it’s truggling to scale - our architecture won’t support the growth we’re aiming for...
Sales team is frustrated - nothing is moving forward

Services

Risks Identification and Mitigation

I assess your product and organization to surface gaps in scalability, alignment, and delivery to identify what’s blocking progress—and how to fix it before it costs more.

Global Strategy Vision and Product Roadmap

Working with you and your leadership, I help you turn your goals into an actionable strategy, structure your roadmap, clarify priorities, and align execution across teams to support international scale.

Product Team Coaching and Mentoring

I support your product teams and leaders to improve delivery, collaboration, and decision-making, so you scale with confidence .

A smiling woman with shoulder-length brown hair, wearing glasses, a black top, and a black scarf, standing in a hallway with overhead lighting.

About me

Over the past 20 years, I’ve helped B2B SaaS companies in industries such Retail, Hospitality, Manufacturing, Electronics expand across the globe

  • from Middle East to Europe

  • from China into North America

  • from Japan and North America into APAC

  • and beyond.

My Approach

  • I adapt to your business - applying best practices that will work for you and your team

  • I evolve with you - adapting as your strategy grows

  • I focus on execution - not slides, but outcomes

  • I’m No BS, no fluff—just pragmatic support where it matters

Contact me

Let’s de-risk your expansion together.